May you rest in peace.
You have lived a long and fruitful life.
You were loved by many as told by the website traffic you continually generated, the many inbound links that were bestowed upon you, and the countless leads you facilitated.
You always rose to the occasion as demonstrated by your perpetual Google Page 1 presence.
You will be missed…
If that were the eulogy for just one of your blog posts, you would be thrilled, right?
I am here to today to tell you that once a blog post is published, the post itself shouldn’t be it’s final resting place. There are so many more ways to reuse, recycle, renew, and repurpose your blog articles. Some of the incredible benefits to doing so are:
- Prospect Education
- Establishing Credibility
- Getting Found
- Promoting Content
- Lead Generation
When done properly these benefits will up add to sales, customers, and clients. A win, win, win!
What’s In It For Me?
Okay, if those benefits I laid out weren’t enough for you, here’s one more benefit that I think will be an eye opener:
IT’S LESS WORK FOR YOU MR. & MRS. BLOGGER!
Yes, to be successful at content and inbound marketing, you need to continually feed the machine. That unfortunately is what keeps most small businesses from getting started, and what causes most to quit.
For those who see the possibilities and the benefits of content and inbound marketing, reusing etc makes life just a bit easier. Besides that, it just works!
How to Make Life Easier and your Website Much More Effective
Here are twenty super awesome ways to reuse, recycle, renew, and repurpose your blog content that will get you more traffic, more links, more leads, and more customers!
They are listed in no certain order, just the order in which they came to mind.
1. Form Completion Thank You Pages – It’s always a great idea to redirect your form completions to a thank you page. Now instead of just thanking your newly acquired lead for completing the form, put some related blog content in front of them. Since they are already engaged with you, they are much more likely to continue the thirst for content education.
2. Form Completion Email Autoresponders – Just because you sent your lead to a thank you page, doesn’t mean you can’t send an email as well. The lead might click off your thank you page, and the email will provide a nice backup. Once again, provide related content in your email autoresponse.
3. Lead Nurturing Campaigns – These were meant for reuse of blog articles. Since the idea of a lead nurturing campaign is to soften the lead and move them towards the sale, post links to sales funnel related blog articles (ie. top of funnel, middle of the funnel, etc).
4. Followup Emails – Just have a great conversation with a phone call prospect and looking to followup with an email? How cool would it be to send an email that not only links to trusts signals and social media, but also blog content that will provide value, educate, and establish your credibility as an expert!
5. Email Newsletters – Blog articles are an awesome way to engage prospects and customers. Most aren’t seeing all of your blog content anyhow, so sending a monthly e-blast of your the previous months most popular content is sure to drive clicks and calls.
6. Email Signatures – Think about how many emails you send a day. Now multiply that by everyone in your organization. A well worded email signature has the potential to drive tons of traffic to your blog. Be sure to adding tracking codes to the links so you know which links are working.
7. Custom RSS Post Feeds – Have a wide variety of blog topics but you would like to segment a specific one? A custom RSS Feed may be just the thing. Either use the feed as a related posts widget or email out the feed to a segmented list of subscribers.
8. Twitter – As far as social media sharing is concerning, Twitter may be the king of social sharing platforms. Because of the nature of the shortened posts, Twitter is great for recycling interesting links, including your blog posts. Also, no reason here to just stay recent. If the content is still relevant, it will make for a great tweet.
9. Facebook – Use your blog posts a points of discussion for your Facebook friends. Use the blog links on either your personal page, fan page, or even both.
10. Linkedin – Blog content when posted with care on Linkedin can make for a great discussion, without coming off as a spammer. The idea is not to simply post the link, but actually engage the audience; post a question, solicit responses and ask for feedback.
11. Google+ – The newcomer but fastest growing of the social networks, Google+ is a more serious version of Facebook. I think you’ll find people who are more apt to engage in conversations about a wide range of topics. Post your blog articles, but like on Twitter, be sure to share other interesting content, not just your own.
12. Slideshares – What a better way to repurpose your content. Take your most heavily trafficked blogs posts and turn them into a powerpoint presentation. Upload to Slideshare and away you go. The site gets a ton of traffic, and your slideshares even have the potential to rank highly in the search engines.
13. YouTube – As the second highest volume visited site behind Google.com, YouTube is another fantastic way to repurpose your blog’s content. Like slideshare, one option here is to turn your blog into a powerpoint, screencast it, and upload to YouTube. If you’re a visual business like my sign and graphics company, do an image slideshow as your video.
14. Webinars – If your B2B business is not engaging potential customers via webinars, you might be missing the boat. You might repurpose your best blog articles into a webinar, or link to blog content within the webinar.
15. Ebooks, Whitepapers, Guides, and other FREE Offers. Why start from scratch when you have already written all this fabulous blog content? Copy and paste with some minor edits, or link within the offer to your blog content.
16. Article Marketing – While article marketing may have lost some of it’s SEO value, it is still an effective way to recycle and renew blog content. Just rewrite your articles to avoid duplicate content and post on one of the many article marketing sites.
17. Guest Posts – Since guest blog posting is a fantastic way to build credibility, SEO, and drive traffic, consider renewing one of your more popular articles as a guest post.
18. FAQ Pages – Frequently asked question pages are a great place to link to your blogs. Since the best blogs are typically answering some question, use your blog posts as an additional resource in your FAQ answers.
19. Product and Services Pages – Once again, since inbound and content marketing is about education and building credibility, why not take a drab product page and spruce it up with some related content links to your blog.
20. Give a Fresh Perspective – Take an older article and give a fresh perspective in a new post by linking back to the original content.
Just imagine the possibilities here! One blog post, one idea, one piece of content suddenly has the vast potential to become many pieces of content, linked to, and promoted in a wide variety of places!
Did this post give you some new ideas or at least reminders of the content and linking possibilities? Are there any other ways that you reuse, renew, recycle, or repurpose blog content? I’d love for you to post a comment below