Dear Blog Post,
May you rest in peace.
You have lived a long and fruitful life.
You were loved by many as told by the website traffic you continually generated, the many inbound links that were bestowed upon you, and the countless leads you facilitated.
You always rose to the occasion as demonstrated by your perpetual Google Page 1 presence.
You will be missed…
If that were the eulogy for just one of your blog posts, you would be thrilled, right?
I am here to today to tell you that once a blog post is published, the post itself shouldn’t be it’s final resting place. There are so many more ways to reuse, recycle, renew, and repurpose your blog articles. Some of the incredible benefits to doing so are:
- Prospect Education
- Establishing Credibility
- Getting Found
- Promoting Content
- Lead Generation
When done properly these benefits will up add to sales, customers, and clients. A win, win, win!
What’s In It For Me?
Okay, if those benefits I laid out weren’t enough for you, here’s one more benefit that I think will be an eye opener:
IT’S LESS WORK FOR YOU MR. & MRS. BLOGGER!
Yes, to be successful at content and inbound marketing, you need to continually feed the machine. That unfortunately is what keeps most small businesses from getting started, and what causes most to quit.
For those who see the possibilities and the benefits of content and inbound marketing, reusing etc makes life just a bit easier. Besides that, it just works!
How to Make Life Easier and your Website Much More Effective
Here are twenty super awesome ways to reuse, recycle, renew, and repurpose your blog content that will get you more traffic, more links, more leads, and more customers!
They are listed in no certain order, just the order in which they came to mind.
1. Form Completion Thank You Pages – It’s always a great idea to redirect your form completions to a thank you page. Now instead of just thanking your newly acquired lead for completing the form, put some related blog content in front of them. Since they are already engaged with you, they are much more likely to continue the thirst for content education.
2. Form Completion Email Autoresponders – Just because you sent your lead to a thank you page, doesn’t mean you can’t send an email as well. The lead might click off your thank you page, and the email will provide a nice backup. Once again, provide related content in your email autoresponse.
3. Lead Nurturing Campaigns – These were meant for reuse of blog articles. Since the idea of a lead nurturing campaign is to soften the lead and move them towards the sale, post links to sales funnel related blog articles (ie. top of funnel, middle of the funnel, etc).
4. Followup Emails – Just have a great conversation with a phone call prospect and looking to followup with an email? How cool would it be to send an email that not only links to trusts signals and social media, but also blog content that will provide value, educate, and establish your credibility as an expert!
5. Email Newsletters – Blog articles are an awesome way to engage prospects and customers. Most aren’t seeing all of your blog content anyhow, so sending a monthly e-blast of your the previous months most popular content is sure to drive clicks and calls.
6. Email Signatures – Think about how many emails you send a day. Now multiply that by everyone in your organization. A well worded email signature has the potential to drive tons of traffic to your blog. Be sure to adding tracking codes to the links so you know which links are working.
7. Custom RSS Post Feeds – Have a wide variety of blog topics but you would like to segment a specific one? A custom RSS Feed may be just the thing. Either use the feed as a related posts widget or email out the feed to a segmented list of subscribers.
8. Twitter – As far as social media sharing is concerning, Twitter may be the king of social sharing platforms. Because of the nature of the shortened posts, Twitter is great for recycling interesting links, including your blog posts. Also, no reason here to just stay recent. If the content is still relevant, it will make for a great tweet.
9. Facebook – Use your blog posts a points of discussion for your Facebook friends. Use the blog links on either your personal page, fan page, or even both.
10. Linkedin – Blog content when posted with care on Linkedin can make for a great discussion, without coming off as a spammer. The idea is not to simply post the link, but actually engage the audience; post a question, solicit responses and ask for feedback.
11. Google+ – The newcomer but fastest growing of the social networks, Google+ is a more serious version of Facebook. I think you’ll find people who are more apt to engage in conversations about a wide range of topics. Post your blog articles, but like on Twitter, be sure to share other interesting content, not just your own.
12. Slideshares – What a better way to repurpose your content. Take your most heavily trafficked blogs posts and turn them into a powerpoint presentation. Upload to Slideshare and away you go. The site gets a ton of traffic, and your slideshares even have the potential to rank highly in the search engines.
13. YouTube – As the second highest volume visited site behind Google.com, YouTube is another fantastic way to repurpose your blog’s content. Like slideshare, one option here is to turn your blog into a powerpoint, screencast it, and upload to YouTube. If you’re a visual business like my sign and graphics company, do an image slideshow as your video.
14. Webinars – If your B2B business is not engaging potential customers via webinars, you might be missing the boat. You might repurpose your best blog articles into a webinar, or link to blog content within the webinar.
15. Ebooks, Whitepapers, Guides, and other FREE Offers. Why start from scratch when you have already written all this fabulous blog content? Copy and paste with some minor edits, or link within the offer to your blog content.
16. Article Marketing – While article marketing may have lost some of it’s SEO value, it is still an effective way to recycle and renew blog content. Just rewrite your articles to avoid duplicate content and post on one of the many article marketing sites.
17. Guest Posts – Since guest blog posting is a fantastic way to build credibility, SEO, and drive traffic, consider renewing one of your more popular articles as a guest post.
18. FAQ Pages – Frequently asked question pages are a great place to link to your blogs. Since the best blogs are typically answering some question, use your blog posts as an additional resource in your FAQ answers.
19. Product and Services Pages – Once again, since inbound and content marketing is about education and building credibility, why not take a drab product page and spruce it up with some related content links to your blog.
20. Give a Fresh Perspective – Take an older article and give a fresh perspective in a new post by linking back to the original content.
Just imagine the possibilities here! One blog post, one idea, one piece of content suddenly has the vast potential to become many pieces of content, linked to, and promoted in a wide variety of places!
Batter Up!
Did this post give you some new ideas or at least reminders of the content and linking possibilities? Are there any other ways that you reuse, renew, recycle, or repurpose blog content? I’d love for you to post a comment below 
Loading ...
HI Adam,
Great to read these tips on a day where I struggled to get my post out
The possibilities are endless and we all know there is nothing really new under the sun, after all marketing, sales and entrepreneurship have been using the same strategies for years. What does change is how we approach it with our own unique style and personal flare.
I always look at topics which are influencing me right now, or my clients. Again they are usually the same but everyone struggles in different ways
John Falchetto recently posted..Inspiration finds you working
Hi John well said! “What does change is how we approach it with our own unique style and personal flare.” That is a great point. This stuff doesn’t need to be cookie cutter. Content really does allow for you creative side to stand out!
Adam Sokoloff recently posted..The Content Marketing Game Changer: Apple’s Siri and What you to Need to know!
Hi Adam,
Great post with tons of helpful tips. I’ve recently starting using some of my post from my past two blogs, but what I’ve been doing is going through them giving them an overhaul. This post has given me some other ideas to run and play with. I’ve been trying to figure out Auto Responder, I tried to set it up through my host company and it wasn’t working the way that it should. I think I may have to go through an email service instead. I’ll definitely have to learn more about the other tips you’ve mentioned here. They’re all great tips. Thanks for sharing these pointers!
Deeone recently posted..It’s Not The End, Butterfly! Part 1
Hi Deeone, glad to hear you are going through your old posts. It’s almost akin to spring cleaning. Hey, I can use this, but it needs a little cleaning up!
As for the auto responders, I agree that using through your email service provider would be the best bet. Companies like Aweber and Mailchimp do a pretty good job with these, and even allow for A/B testing of outgoing emails.
Glad you were able to get some use out of the article!
Adam Sokoloff recently posted..The Content Marketing Game Changer: Apple’s Siri and What you to Need to know!
Wow Adam,
Great tips, I third that one!
I never thought about some of what you mentioned but you’ve definitely give me some great ideas. Thanks for the hard work you obviously put in this post. Now you have my mind going into overdrive darn it. Ah, all the ways I can use this to my advantage.
Okay, off I go! Thanks again and have a great week Adam.
~Adrienne
Adrienne recently posted..Get In On The CommentLuv Premium Giveaway
Hey Adrienne,
Glad this helped to stir the pot a bit. At my company we all try to all focus on content so it’s much more of a team effort. I speak with many marketing managers where it all falls upon their shoulders. It’s a big challenge for them because others in the company are not being rewarded to cooperate and collaborate with them.
Hope all is well!
Adam
Adam Sokoloff recently posted..The Content Marketing Game Changer: Apple’s Siri and What you to Need to know!
Some nice tips here Adam. I read the premise thinking ‘Really? How many things can you do with the old posts?’ and you delivered. Looks like you really did a lot of work here.
pea recently posted..Decluttering Tips For Simple Living
Hi Pea,
It’s coming up with content ideas is just like learning how to ride a bike, or tying your shoelaces. At first it’s uncomfortable, and you may even get a bit frustrated with the process. Eventually through practice, it becomes second nature.
I find that a content creation spreadsheet is a very helpful way to keep track of your content ideas and their completion. Keeps me more organized for sure!
Adam
Adam Sokoloff recently posted..The Content Marketing Game Changer: Apple’s Siri and What you to Need to know!
Adam,
What a great list.
Just think of what would happen if someone were to do all of these with every blog post. I do a few of them but need to get better about using my content fully.
I am going to try to take several of your tips and start implementing them.
Thanks for a great post containing really useful information.
Dee Ann Rice
Dee Ann Rice recently posted..Christian Hollingsworth – YouDoFollow Blog Directory
Hi Dee Ann,
Thanks for stopping by. I am glad you found this article helpful! Like you, when I think of all the ways one article or project can be repurposed into other content, I get really excited by the potential!
Thanks,
Adam
Adam Sokoloff recently posted..The Content Marketing Game Changer: Apple’s Siri and What you to Need to know!
Hi Adam,
Well thought and so useful. I will definitely be using some of your tips! Thank you!
Hope they are helpful for you Barbara!
Adam
Adam Sokoloff recently posted..The Content Marketing Game Changer: Apple’s Siri and What you to Need to know!
Hi Adam…what a great list! I’ve shared it all over the place as it’s a great common-sense marketing approach to content distribution. It’s always nice to be reminded. Again, thanks!
Nancy, thank you for sharing. That is very kind of you and much appreciated!
Adam
Adam Sokoloff recently posted..The Content Marketing Game Changer: Apple’s Siri and What you to Need to know!
Adam,
Very nice list here. Thanks, these are great. Many I never thought of and I do need to start thinking about this stuff sometime, eh? I’ve only been at this for several months, but it does seem a waste to just post something once, especially with the time and effort involved just cranking out one post. I’ll be putting some of these suggestions into practice in the future.
Craig McBreen recently posted..I love my dad and my mom is my hero
Thanks Craig. This list is something that has come out of much practice, trial and error. Hopefully everyone here can save some time from the mistakes I’ve made and learned from.
Hope these work for you! Let me know what you find.
Thanks,
Adam
Adam Sokoloff recently posted..The Content Marketing Game Changer: Apple’s Siri and What you to Need to know!
Hi Adam,
I like the list you have here. I am about to really retire all my old posts. Guess I now have good ways to recycle good post content. I think it is about how to pick and choose and use them for the benefit of the readers at the end.
Cheers
Jimmy recently posted..The Needs of Our Souls for Inspired Living