Flea market in the morning with Joanne, then catch some of the Phillies game in the afternoon.
That followed by some blogging and other inbound marketing efforts in the evening.
A perfect Sunday…
NOT! Tuned out it rained like it does in Philly in late April each year, by the bucketful!
I could have been down in the dumps, letting the unforeseen change effect me, but Stuart Mills had reminded me about the Circle of Routine.
This was exactly the kick in the rear end that I needed to stay on target with my goals!
It’s a marathon, not a sprint!
This was a week of two extremes.
First, reading Adam Toporek’s infographic about the pitfalls and huge odds that are stacked against a young small business. It made me think that as far as we’ve come, and as much growth as we’ve had in a still very uncertain economy, that there was still a lot of work to be done!
The second part was fantastic news, and I am so incredibly happy for this gentleman. Fellow inbound marketer Marcus Sheridan just celebrated day 800 of Inbound Marketing at his pool company.
Life and business could not be better for Marcus and that makes me so darn happy! Knowing what it took to dig their business out of the tremendous hole it was in, and where it is now, I have the utmost respect for him.
Seeing that number (800), also made me quickly grab the calendar and take a temperature check.
It read Inbound Day #540. I felt really good about our market position at this point, but also decided it was time to get out of my comfort zone and step it up again.
A Change in Mindset
I have to admit, making the transition from 18 months of business blogging to a personal blog has been tough transition.
To a certain extent with business blogging, I’ve found it can be one dimensional. On the B2B side, blog commenting is fairly nonexistent. Engagement with other bloggers wasn’t even on the radar.
In the end, as long as the business blog content is bringing in tons of traffic and converting leads, I am one happy camper!
The personal side is different. I am learning about building community and helping others (even more than helping myself). It’s a much different mindset, and it feels great!
What I learned so far, that in similar fashion to helping other small business owners grow their businesses, I was going to need to get to know the online community.
What I’m finding is nothing short of exceptional!
A New Recipe for Success
This rainy day gave me a huge opportunity to get inbound-jiggy-with-it! Here is a look at how I spent my day – engaging, interacting, cleaning (yes cleaning), blogging, and loving.
Linkedin – There were 18 new connections that were all sent a personalized email letter of introduction. I also took some time to review the status updates of my connections, liking and commenting, and helping were I could. Next, I browsed through my Linkedin groups, commented and started a few new discussions.
Getting to know other bloggers – This is fairly new to me, but has been great fun and a fantastic learning experience. I must have been on 20-30 different blog sites today. If any really stuck with me, I made sure to comment on the post.
Twitter – Any awesome blog posts I came across were either immediately retweeted or I made note of them to send out in the coming days. I was also sure to thank those kind folks who gave me some twitter love by retweeting me, and then responded to some thoughtful mentions.
Google+ – Still in it’s infancy, I am doing some limited engagement on G+, just kind of feeling my way around. Today I had some fun and posted my Awesome Cereal Mix of The Day, and a picture of the beer I enjoyed that was meant for the Phillies game. There were some other comments to respond to, and I have to say that most comments have been very thoughtful and engaging.
Blogging – What’s a productive inbound day without some sort of blogging. This post actually hit me while cleaning the bathroom and jamming to some Dave Matthews Band! As soon as I’m done here, it’s off to my business blogs to knock out a few for the week.
Loving – No, loving is not part of the required regiment for inbound marketing success, but it’s a perfect way to end the day and give Joanne the attention she deserves. She has been amazing through it all with me, and completely understands as she is building her businesses as well. Some couples have his and her pajamas, we enjoy his and hers computers, sitting side by side in the kitchen. It’s soooo romantic!
Is there anything you would have done differently to make the day and blogging efforts more productive?
Also, how do you push yourself, to stay out of a routine? Feel free to share in the comments