I am pleased to announce Website Grader TV on the Small Business Market Domination blog!
Each week I will review a small business website and the effectiveness of its inbound marketing strategies.
I’m going to go deep into why a website may or may not be a lead generating, inbound marketing machine. What steps can be taken to supercharge the website, start the leads pouring in, and ultimately make the phone ring!
Today, I’m taking on a regional home improvement contractor’s site, PJ Fitzpatrick Inc. They have been around since 1980, and in the last few years have poured tons of money into radio and television advertising. They also do a fantastic job of branding their vehicles, which I can certainly appreciate.
I’m going to put their website to the test to see how well they are getting found, promoting their content, and converting website visitors to leads!
The Fine Print
Disclaimer: Visitors of the Small Business Market Domination blog, this is my first video blog I shot it on one take. I was scared for my life, but figured this was only my first video blog, so why not run with it? I can tell you right now people, that I’m probably making every potential video blogging mistake in the book, such as:
- Not looking at the camera.
- Moving around like I just ate my third bowl of sugary sweet cereal!
- Making weird noises like Ummmmmm, Ahhhhhhh. There are probably others!
- Kept looking down at my notes….bobbleheads don’t shake this much!
- The video is waaaaaay too long. Had to break it down into two parts to fit it on YouTube.
- There is decent amount of energy at times, but not consistently enough.
- Did I say not looking at the camera???
All that being said, I am pleased with the first take results, knowing it’s episode numero uno, and will hopefully have plenty of time to practice if you guys don’t give me the hook
Asking for Your Help!
Speaking of you guys, I really would like your feedback on this video. Along with the obvious, what else can I improve? What would you like to see? What did you like? What needs to get the boot? Any and all input from the community would be greatly appreciated!
Lastly, I just want to say that holy cow, making a video is not easy! Well, the actually turning on the camera, hitting record, that was easy. I had stage fright the moment the little red light came on! I mean come on, I’ve spoken in front of hundreds of people, this should be easy, right? Wrong! It will get better with practice, but I have to say how much respect I now have for the people who do this all the time!
So, here for your viewing pleasure is the inaugural episode of Website Grader TV!
Inbound Marketing Website Review – PJ Fitzpatrick, Inc.
What do you think of the PJ Fitzpatrick site? What would you do differently? What was the most/least compelling part of the site for you?
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