The 5 Things I Will Always Love about Twitter Even if I Never get a Sale Again

5 reasons why i love twitter even if i never get a sale againHow many of my fellow web marketing and social media consultants have heard these three infamous words spewing from their clients mouths?  “Twitter doesn’t work!” And they go on with ” Twitter doesn’t work for my business or my industry because I am not getting any business from it”.  Even talking with some fellow businesses who employ inbound marketing strategies, it seems like the moment their twitter strategy cannot be monetized, all bets are off.

But why?  What is the disconnect?  Are we not setting reasonable expectations or are we putting too much pressure on the sales creation aspect of twitter marketing?  After all, I have found there is MUCH more to twitter than gaining sales.  Used properly, in conjunction with your compelling content, twitter can be your daily multi-vitamin; quietly working in the background without saying a word, but giving you all the nutrients and energy to grow.  Here are the 5 benefits to using Twitter that I will always love even if I never get a sale again!

1. Traffic.  A well crafted twitter feed can bring your website boatloads of referral traffic from twitter each and every day.  When that traffic arrives at your site, and most likely your blog content, there is a good chance that any compelling, remarkable content will be socially shared, including being retweeted out to thousands of other users in the twitterverse.

Of course, more traffic to your website means that your call-to-action offers will be screaming “Hey, over here. Look at me.  I’m ready help you”.  Now twitter becomes a social tool for generating leads from all that traffic.

2. Inbound Links, Grass-roots Marketing Style.  Okay, now we have all that potential traffic to feed us from twitter.  That traffic is seeing your compelling, remarkable content.  They are socially sharing it, and also signing up for your offers.  What next?  They actually may like it enough that they link back to it from their websites and blogs.  Twitter will allow you to create inbound links, the 75% of your SEO link authority, naturally.

3. Credibility.  As far a social networks go, twitter is the one that is mostly about sharing relevant information.  Your twitter followers become your followers because of the relevant, timely information you provide.  As you consistently continue to share and educate, you will grow your twitter credibility along the way.  That credibility, which nowadays is being measured as twitter clout (Mark Schaefer wrote a terrific article on the subject), if maintained and properly cared for, can bring you all the fruits of what I’ve mentioned here prior…and more!

4. Relationship Building.  I think unfortunately one of the reasons twitter gets a bad wrap, is that most social media marketing is presented as being utopia, the place that the moment you engage, all your marketing and sales woes will go away.  Unless I’m being completed crazy and shut-off here, please tell me one marketing strategy that hasn’t taken time, testing, patience, and relationship building.

Aren’t your best customers and clients who they are today because of the relationships that you have invested and built with them?  The same holds true with twitter.  You might not develop your best customers and clients on twitter, but you can develop everlasting valuable relationships with people who care about you and your success, and vice versa.

5. Lot’s of Free PR & Press! Would twitter be of any value to you or your clients if they could obtain some free exposure, PR, and press?  Well, all of that if very possible!

I’d like you to think about the last time a major news story broke.  It mostly likely broke on twitter first.  Because of the “twitter news effect”, news organizations are not only monitoring twitter for breaking news, but also for upcoming articles they are researching.

Just in the past year, my small business has been featured in several trade magazines, and news publications because of twitter!  I’m not saying we are God’s gift to twitterdom or anything like that, but more like if we can do it, so can your small business.

As I wrote this blog, several other benefits of twitter hit me.  Instead of writing about them, let me instead point out one by saying THANK YOU to all the awesome folks who have shared their knowledge and relevant remarkable content on twitter.  I have learned much from all of you!  I look forward to continuing and growing our relationship!

Batter Up!

Have you ever been questioned by your clients about the value they are receiving from twitter?

Have you put your small business on twitter only to give up a few months later?

What are your twitter success stories?

image credit: Journalist Toolbox Daily


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8 Responses to The 5 Things I Will Always Love about Twitter Even if I Never get a Sale Again

  1. Steve Felt July 2, 2011 at 5:08 pm #

    Adam, I agree with this and I tell my clients that its more of a drip campaign than a cold calling campaign where you expect a certain amount of sales. We add a little to the social media marketing puzzle by creating videos for clients to add to the websites, Facebook, etc. The videos can be simple and tell a quick story or product description.

    Keep up the marketing messages, your doing a great job.


  2. Kristine Allcroft July 5, 2011 at 1:41 am #

    Love this post – thoughtful, positive, and refreshing. Thanks!
    Haven’t seen you in a while so it’s good to connect online.
    Kristine Allcroft recently posted..It keeps happening . . .My Profile

    • Adam Sokoloff
      Adam Sokoloff July 5, 2011 at 3:08 am #

      Hey Kristine, It has been sometime. Glad to see you are doing well and that we could connect online. Thanks for taking part in our small business community! So, how do you utilize twitter? Do you have any twitter success stories that you can share?

      Adam Sokoloff recently posted..5 Reasons Your Website Redesign isn’t Bringing in Lion-Sized Leads and Countless New CustomersMy Profile

      • Kristine Allcroft July 5, 2011 at 10:38 am #

        I don’t really have a Twitter success story for our business – I just like the conversations. But more importantly, I like watching what’s happening to our culture.
        More people now get their news and verify it by Facebook and Twitter than by watching the networks. Case in point – when Osama Bin Laden had been killed, I found out about it first on facebook, then confirmed it for myself on Twitter. People are more “real” on these social media than the news media – it doesn’t get filtered. And you can watch both sides of any debate to discover the “real” truth for yourself.
        I also like to watch how people help each other – in business or in their private lives – by “listening” to the conversations.
        So, while I contribute – and a lot of people seem to read my stuff and retweet too – I like the social aspect even more.
        Kristine Allcroft recently posted..It keeps happening . . .My Profile

        • Adam Sokoloff
          Adam Sokoloff July 5, 2011 at 11:33 am #

          That’s awesome Christine! Great point about the transparency that twitter and other social networks provide us. I also love the value that you are providing for your followers, that you are not worried about the sales aspect. That’s where most small businesses on twitter fall short. They see twitter like tv and radio ads, screaming one message to the next, instead of listening and engaging in the conversation.

          Have a great day!
          Adam Sokoloff recently posted..The Car Salesman Effect on your Website Lead Generation and Why No One is Contacting YouMy Profile

  3. Damian Thompson July 5, 2011 at 4:26 am #

    Twitter is more than a prospecting tool, it is a “listening engine”. You can listen to what your prospects, clients, competitors, are doing and ENGAGE with them in a timely manner.

    First you show you listen, then you get the right to speak.

    • Adam Sokoloff
      Adam Sokoloff July 5, 2011 at 11:39 am #

      I love it! Today there are so many tools available to do just what you are describing. You really can get a pulse of what is happening in your industry, what potential customers are thinking, and how your competition is reacting (on not reacting). I don’t think there ever has been a time where we have had such an opportunity to “listen”, then respond. The sales aspect is nice, but to me, the other benefits are much more fruitful.

      Thanks for joining the conversation!
      Adam Sokoloff recently posted..Forget Gas! 3 Reasons Why Google Pay Per Click Advertising will Cost you Much More in 2011My Profile

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